
ABOUT US
JFAM JOHNSON® is a collective of eight creative siblings—Emmanuel, Abigail, Elizabeth, Jael, Phoebe, Sarah, Judah, and Joshua—ranging in age from 8 to 18. Hailing from Baltimore, Maryland, this dynamic collective has transformed their homeschool and entrepreneurial experiences into a powerhouse of creativity, producing literature, fashion, and graphic design. They've been featured in Business Insider and Voyage Baltimore. Their mission is to educate and empower young people by promoting positivity, creativity, and faith. Through their brand, EIGHT®, they aim to inspire others to embrace their unique gifts and contribute positively to the world.
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QUALITY
Every stitch matters. Our designs are made with care, creativity, and craftsmanship—because you deserve clothing that lasts and inspires.
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FAST SHIPPING
Our fulfilment team will pack and ship with the same energy we created with—fast and focused. Get your favorites delivered quickly and reliably, straight from our family to your doorstep.
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EXCELLENT SERVICE
You're not just a customer—you’re a VIP. We’re here to serve you with kindness, integrity, and joy in every interaction.





Collection
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HIP HOP HIAR
HIP HOP HAIR is a poetic parade of rhythm and rhyme. Partnered...
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BLACK IS BEAUTIFUL
We're living in a time when there are so many things to...
CUSTOMER FEEDBACK
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Colette Colclough
★★★★★
Hip Hop Hair is Amazing
Reviewed in the United States on January 7, 2021
What a wonderful book for children and adults! Children always need reinforcement for their self-esteem. This family project is the culmination of imagination, teamwork, and, inspiration, Hip Hop Hair illuminates all the senses. As an adult, you are inspired to work with your child's desires and dreams to let them know that there are no limits to what they are able to do. In the rhythm and thyme, children are notably expressing themselves, in their vernacular that makes this book so appealing that you want to read it over and over again.
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Tanya E. Hood
★★★★★
They did it AGAIN!!!
Reviewed in the United States on April 211, 2025
If you missed out on getting their premier book, then it's time to double up. JFAM just keeps inspiring me. The beautiful souls of these 8 amazing children have delved into the history of Hip Hop and pulled out nuances of its roots. The Johnson children keep expressing their hearts for their generation to know that they are powerful and progressive. I was around when Hip Hop became more mainstream. At its core Hip Hop is an ancestral connection that reminds you of the brilliance God placed in your soul. I commend them and encourage you to purchase the book today"
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Lonnee Rey
★★★★★
Pure GENIUS!
Reviewed in the United States on February 17, 2021 From page one you, too, will find yourself smiling inspired by the poetry about life and HAIR! glorious HAIR in all it's fashions, each unique and wonderful! The illustrations are ah-mazing!! It's hard to imagine a FAMILY of CHILDREN did this no wonder it became a best seller, though: it is PURE GENIUS! KUDOS JFAM!! You are each one so individual and that you were able to come together and make this happen is TRULY INSPIRING for both children and for parents-Take notes, parents because your kids have genius in them just waiting to spring alive, tool! 10-stars!!!!
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Diedra Drake
★★★★★
Fresh and fabulous
Reviewed in the United States the on January 5, 2021
This is a fun, vibrant book that encourages young children to be proud of who they are and how they look. Clearly this focuses on children of color, but i think that any child can both learn how to respect the uniqueness of others and themselves.
I find it especially fun that a family of children (all under the age of 13) wrote and illustrated the book. It's a short read, but one that comes with a powerful message and a clear directive - love who you are.


How to maintain positivity
YOU WEAR IT WELL!
We often experience hardship, failures, and shortcomings in life. If you're like most people, you may find it hard to keep moving forward. But staying focused and maintaining a great attitude is essential.

HOW TO KEEP PLAYING THE GAME
GAME ON
Life is a game we “play” every day. To win, you must have an optimistic mindset! Your mindset plays a BIG role in achieving your goals. Being optimistic makes you invincible because your become resilient. So, believe in yourself and what you can do.

POSITIVE SELF-TALK
YOU CAN SAY THAT AGAIN
People are now realizing the importance of positive self-talk. It’s a powerful tool and can increase your self-confidence. Positive self-talk can combat negative thoughts and emotions.
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